Wednesday 7 October 2015

Sexy Taboo




If you have a blog where you want to to unveil all the secrets of aging, then you have to go all the way... so that's why I'm talking today about incontinence. Maybe you think that's not a very sexy subject, but that may come. Just watch.

As we speak we have the Fashion Weeks in New York, London and Milan behind us and is the Paris Fashion Week in full swing. Therefore, I want to show you a special fashion show from the New Zealand Fashion Week (August 2015). It's a lingerie show from last August. Maybe it is not as spectacular as theVictoria Secret shows, but it's just as controversial.




The lingerie brand Confitex designed the sexy lingerie collection Hi-Life for both men and women who suffer from incontinence. Apart from the fact that the designs are really very beautiful, I think it is a smart concept that can serve a big target group. Incontinence is a huge problem worldwide. A search on Google showed me that half of the women in the US suffers from bladder control problems and in the Netherlands that's one in three and that are not only older women. That is why I am surprised that there are no other designers who design for this target group.  For them, this is an interesting challenge and a huge market




Maybe because incontinence is still a bit of a taboo? It's a topic were people don't talk about very openly. But incontinence has a tremendous impact on the self-confidence, the work situation, the social life and sex life for millions of women and men. That they thereby have to wear big underpants with thick diapers, isn't very good for their self-confidence either.

Therefore has Confitex developed an ultra thin absorbent and waterproof material that offers protection and that even fits in a sexy thong. This material has been incorporated into the modern and sexy lingerie line Hi-Life. You'll be protected, but you can still wear the lingerie that you like and that makes you more beautiful. Because that's exactly what Confitex wants to achieve with Hi-Life: that this lingerie makes you look sexy and feel sexy.

In my opinion Hi-Life has achieved this. What do you think? Watch the entire Hi-Life show below:



The question now is: which designer is next?


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